Pipo Saúde is a Brazilian digital platform for purchasing and managing health benefits.
The name Pipo reflects the company's focus: the people. It’s a phonetic version of people.
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Throughout the process, we found a high-five hidden in the “P”. By breaking the “P” in two shapes we created a symbol that expresses the joy they aspire to their customers.
Client: Pipo Saúde
Design and Illustration: Caio Nakao
WHAT I DID
Art Direction
Brand Identity System
Illustration