iFood teamed up with Tembici, a micromobility’s company, to launch the “iFood Pedal”. A project compounded by electric bikes and an exclusive studio for their bike delivery riders.
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To design a timeless identity for iFood Pedal, we explored backgrounds and patterns created from the logotype’s cutouts.
Agency: Suno United Creators
Client: iFood
Lead Designer: Eduardo Tallia
Design: Caio Nakao and Eduardo Tallia
Photography: Maltchique
WHAT I DID
Art Direction
Visual Identity
Visual Design