FIREWATCH is an innovative NFT project that focuses on wildfire prevention and reforestation in California. It offers unique carbon-neutral pop art NFTs of the California landscape, with all proceeds going towards wildfire prevention and conservation efforts through One Tree Planted. By using the eco-friendly Solana blockchain, FIREWATCH sets a precedent for sustainable NFT projects and highlights the potential for environmentally conscious blockchain applications.
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My role was lead the design work from concept to execution on the social campaign for FIREWATCH. Additionally, as the Art Director, I collaborated with Motion Designers to build the “Developer Diaries” — a content where YML’s Staff Architect share the technology strategy that fueled the project. Also, I was responsible to design all creatives for our partners, PR, awards submissions and the case study. See the full case study here.
Agency: Y Media Labs
Creative Director: August Kreowski
Marketing Director: Will Leivenberg
Art Direction/Design: Caio Nakao
Copywriter: Roytel Montero
Screenwriters: Ilia Karasin and Marcus Thompson
Producer: Ana Moreno
Motion Design: Chicoh Andrade, Cris Wiegandt and Saulo Jamariqueli
WHAT I DID
Art Direction
Visual Design