cover_dualclimate.jpg
cover_socialnew.jpg
cover.jpg
cover_fordkacompare.jpg
cover_fordkacompare.jpg
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the dual-climate magazine


media

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the dual-climate magazine


media

Board


Print

JWT - Ford

ECD: Vico Benevides
ACD: Rodrigo Strozenberg
Art Director: Caio Nakao
Copywriters: Rafael Hessel, Pedro Chamme

Role: idea, concept, art direction

cover_socialnew.jpg

new fiesta social media


social media

new fiesta social media


social media

Some of my work for Ford New Fiesta Brasil. More at: Ford New Fiesta Brasil.

JWT - Ford
ECD: Vico Benevides
ACD: Marcelo Jesus, Rafael Freire
Art Director: Caio Nakao
Copywriters: Ana Dellabarba, Pedro Chamme

Role: concept, art direction, illustration, design

cover.jpg

gifs!!1!


social media

gifs!!1!


social media

Some gifs I created for Ford New Fiesta Brasil and Ford Ka Brasil. More at: Ford New Fiesta Brasil and Ford Ka Brasil.

JWT - Ford

ECD: Vico Benevides
ACD: Arnaldo Boico
Art Director: Caio Nakao
Copywriter: Pedro Chamme
Motion: Caio Nakao, Ricardo Pereira

Role: idea, concept, art direction, motion, illustration

cover_fordkacompare.jpg

trick or track


social media

trick or track


social media

An interactive social media campaign. In each post, we asked: #TrickFordKa or #TrackFordKa?. For #TrickFordKa, a photo was required from the user, and returned with Halloween interventions. For #TrackFordKa, things to do in user’s city were suggested.


Post


Engagement

JWT - Ford

ECD: Vico Benevides
ACD: Arnaldo Boico, Rodrigo Strozenberg
Art Director: Caio Nakao
Copywriter: Eliza Bianchezi
Social CRM: Leticia Lins, Natalia Amaral

Role: idea, concept, art direction

cover_fordkacompare.jpg

ford ka compare


interface

ford ka compare


interface

We launched a tool where the users could compare the Ford Ka with all the other competitors. It was a platform divided in categories such as fuel economy, design, cost/benefit, performance, connectivity, comfort and internal space.


Interface

JWT - Ford

ECD: Vico Benevides
ACD: Marcelo Jesus
Art Director: Henrique Santiago
Assistant Art Director: Caio Nakao
Copywriter: Rafael Hessel

Role: icon design, assisted the art director with the interface

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feirinha GASTRONÔMICA


branding

feirinha GASTRONÔMICA


branding

Final project developed for my Design graduation. The given proposal was to (re)create the visual identity of an event of our choice, attending to some production issues.

Feirinha Gastronômica was the chosen one.


Case Study


Logotype brand versions


Corporate Stationery