Froid is a local ice cream parlor celebrated for its commitment to high-quality, artisanal craftsmanship. To mark the launch of their most ambitious signature dessert, I was commissioned to develop a series of custom illustrations that captured the essence of the new product. My goal was to create a visual language as unique as the dessert itself, blending the brand’s local charm with a fresh, contemporary aesthetic that piqued curiosity and drove engagement at the point of sale.