Created for the 1st Grow Summit during the Yellow May awareness month, this project explores the intersection of safety and design. We took the rigid, instructional nature of traffic signs and reimagined them as a flexible pattern system. This visual approach allowed us to maintain the importance of the safety message while giving the event a contemporary, engaging, and cohesive language for the micromobility sector.
WHAT I DID
Art Direction
Concept
Lead Design
Visual Design
Client: Grow (Yellow and Grin)
Head of Marketing: Luiz F. Marques, Paula Nader
Art Direction/Design: Caio Nakao
Copy: Marcela Soares
Production: Beatriz Camargo, Beatriz Zaidan, Carolina Figueiredo, Fabíola Molan